As Welocalize celebrates its 20th anniversary, we caught up with Welocalize CEO, Smith Yewell to ask him a few questions about the Welocalize brand and the history of its logo…
How important is brand to Welocalize?
My vision is creating the most trusted and well-respected brand in our industry – so it is core to our company. It is the feeling people have when talking about Welocalize. It is a sense of comradery and shared experiences across a community of clients and colleagues. Our clients encounter challenges along the way in their global journey, and it is the trust that we are working to build in helping to solve those challenges. We make mistakes sometimes, but I hope what will always be remembered about our brand are the great times, talented people and incredible accomplishments as a team.
What does the Welocalize brand stand for and what does it mean to you?
Our brand stands for our 4-Pillars: customer service, quality, innovation and teamwork. The strongest brands evoke a set of feelings, and for me those feelings are pride in seeing our clients and staff excel; wonderment of the incredible potential our team displays every day and satisfaction in seeing our brand grow and stand the test of time.
What is the history and background to the Welocalize logo?
The Welocalize logo represents the “art and science” of communication. The “o” is rendered in an artistic brushstroke, and the tilde below represents the scientific element. We have always been fascinated with the demands of both elements in our business; it is what makes our work so interesting and challenging each day.
Superb localization is artistic in its ability to really connect with the reader while science and technology enable translation to happen at a vast scale. Our logo was first developed in 1999 by the designer Max McNeil.
What are the challenges of establishing and evolving a brand for future global growth, especially as the Welocalize brand portfolio has grown with acquisitions?
Over the past five years, Welocalize has expanded its family of brands through acquisitions, for example Park IP and Adapt Worldwide. Strategically, we feel it is important to have these two companies as sub-brands given the specialized nature of their services and reputations in their fields of patent translation and digital marketing. But you will notice when experiencing these brands and meeting the team members that the fundamental tenets of Welocalize and our 4-Pillars are fully present.