Welcome to Welocalize Life Sciences’ Global Communicator.

Behind every global brand, there’s a team of experts making sure that each piece of content, at every stop of the global journey, is relevant and culturally appropriate. In this issue, we introduce you to the concept of transcreation, how it is different from translation and why it is important to the life sciences industry.

Our language focus is Chinese, which is the second most common language used online. We also introduce you to Emma Cox of Welocalize, who would like to learn Mandarin and recently completed a half-marathon, as well as update you on our proprietary Clinical Trial Portal.

As always, thank you for reading Global Communicator. We hope you have a relaxing holiday season and look forward to a successful 2018.

Best regards,

Erin Wynn

Editor, Global Communicator
Chief Customer Officer, Welocalize Life Sciences