Spanish, more than an Accent Matter
Of the 469 million Spanish speakers worldwide, 418 million (90%) people live in Latin America and the United States. Targeting the correct form of Spanish and utilizing a strong cultural adaptation within these markets is very important.
Simply translating source content into Spanish for all Spanish-speaking nations is not effective. The content should be adapted and sometimes recreated to take into consideration all the local nuances, preferences and language traits.
Here is a collection of other language and country data points and tips to help you on your global journey:
- Countries and regions in Latin America. Spanish is the official language of the following 20 countries and regions in Latin America: Mexico, Colombia, Argentina, Peru, Venezuela, Chile, Ecuador, Guatemala, Cuba, Bolivia, Dominican Republic, Honduras, Paraguay, El Salvador, Nicaragua, Costa Rica, Puerto Rico, Panama and Uruguay.
- Accents and dialects. When translating audio material, accents are an important consideration when translating across multiple Spanish speaking regions with a large variety of accents. The Colombian accent is less distinct than others, and can be used across multiple South American countries without creating difficulties in understanding.
- Online opportunities. In South America, over 42% of the population has internet access. However, only 17% of people in Central America are connected. (Source: World Internet Statistics, 2017).
- Clinical trials. There are 11,626 clinical studies currently registered in Spanish-speaking LATAM countries. The main countries and regions where these studies are taking place are Mexico, Argentina, Puerto Rico, Chile and Colombia. (Source: gov). Read more in the latest issue of Welocalize Life Sciences Global Communicator Newsletter.
- E-commerce Opportunity. According to The Latin American Countries 2018 Forecast by Americas Market Intelligence (AMI), an upsurge in business confidence in Latin America is expected in 2018 and e-commerce giants Amazon, Alibaba and Wall-mart are already expanding into the area. Take a look at Welocalize’s Checklist for Successful Website and E-Commerce Localization.
Email us at email@example.com if you want to find out more about globalization solutions for the Latin American marketplace.